The brief type: Cornerstone shares and provides top quality men’s toiletry items to 170,000+ consumers in U.K. Its shaving services and products, cosmetic range, hair-loss treatment options, and membership cartons give males a chance to improve their unique morning routines and bridegroom by themselves to appear and feel their finest. In case you are buying an unique gift for a boyfriend, partner, dad, or buddy, you are able to search Cornerstone’s customized shaver manages and luxury gift cartons for most a few ideas.
My sweetheart and I was basically matchmaking for only a few months whenever their birthday celebration loomed from the schedule. He mentioned i did not need to get him one thing, but I wanted to exhibit that we cared. So I explored the web for something useful, satisfying, and personal. After rejecting polo shirts and bottles of cologne, At long last settled on a shaving system.
We realized from up-close experience that shaving typically irritated my boyfriend’s epidermis, and then he struggled to keep their face silky smooth. I offered him a couple advanced products to make his daily shaving ritual more straightforward to manage, so we both reaped the benefits.
U.K. entrepreneur Oliver Bridge founded Cornerstone in 2014 to aid men and provide all of them the shaving and cosmetic services and products to look after on their own on a brand new amount. This business targets men’s room convenience, wellness, and comfort.
Over time, Cornerstone provides broadened the range to incorporate everything guys need to take proper care of by themselves and also make a clean begin to the day. The on line shelves feature deodorant, hair-loss treatments, moisturizer, multi-vitamins, mouthwash, plus condoms. Cornerstone works off a subscription design, so members can tailor a delivery timetable and restock a common supplies thirty days after thirty days or every year.
Cornerstone has actually transported over 1 million commands to date this present year, and crowdfunded business has brought up over £8 million.
Vivien Hinds, the PR person for Cornerstone, stated the company’s average buyer is actually a “busy working-man whon’t have time and energy to go directly to the store.” These guys vary in get older from 18 to 65, and so they enjoy having a good solution like Cornerstone to their rear.
The luxurious Gift Box Can please All Shaving Needs
The Cornerstone staff sets many idea and effort to the products. They’ve designed skincare items that tend to be vegan-friendly and cruelty-free, plus they’ve created shaving membership cartons to really make it more comfortable for males to maintain their bathroom cupboards stocked aided by the correct items.
Relating to Vivien, 92percent of clients are guys, and 8% tend to be women who are buying on their own or on behalf of the men within resides.
The luxurious Gift Set is one of Cornerstone’s most well known things, particularly across breaks. The package includes a customized chrome razor handle, 6 German designed shaver blades, pre-shave scrub, along with other sensitive and painful skincare services and products. The gift ready also includes a voucher for a price reduction on customer’s basic subscription purchase. In that way, the gift isn’t just a one-time thing as it can motivate a daily health routine.
The Cornerstone registration is not hard to deal with on the web. Customers can customize the time and services and products to match their needs, tastes, and schedules.
“You never need to bother about altering the program or running out of things or nipping out over the shop,” Vivien mentioned. “you are able to totally tailor it to yourself which only makes situations a lot easier in regards to our members.”
Whether you’re offering your own man a completely stocked membership field or a shaver handle together with initials upon it, you can easily search Cornerstone’s manufacturer product line for revolutionary and effective ways to indulge your self or your man. The completely stocked membership containers, individualized razor handles, and high quality skincare services and products place personal convenience very first.
Drawing From affiliate suggestions to publish New Products
Cornerstone provides over 170,000 people. These individuals use foundation products on a regular basis and offer useful opinions on the group. The firm prides alone on being people-powered â most likely, it had gotten their begin through crowdfunding â and it incorporates customer comments into the creation process.
Since staff aims to start new pharmaceutical services and products, it depends on its people so that them know what path to just take and what kinds of services and products will resonate with the customers.
“I definitely like the corporation. First-class services customer support is first rate.” â Trustpilot summary of foundation
“We utilize our very own people to try new services before we launch all of them,” Vivian revealed. “So, we understand once we carry out produce the final product, we are generating something that the customers wish â not what we desire or other men and women want. Its totally member-focused.”
Lots of Facebook product reviews echo the pleasure included in these products. “products themselves are brilliant,” stated Stephen A. “i am proud to state I’m part of the Cornerstone customer base, and I’ll end up being buying more of items during my next box!”
Another fb customer mentioned Cornerstone’s shaver is his all-time specialty. “i have been shaving for 32 decades, and I can rather confidently say, without having any hesitation, that shave aided by the Cornerstone ended up being the absolute most comfortable and gratifying shave i have ever had,” he mentioned. “I’m completely happy with my option, a determination well-built, albeit one If only I would generated sometime ago.”
Additionally, 74per cent of Trustpilot ratings rate Cornerstone as outstanding, and another 15% state they may be fantastic. “therefore energizing to have a business enterprise that appreciates customer support,” John blogged. “Please keep writing, Cornerstone, and you may have all of our business for a while.”
Early in the day this year, Cornerstone founded treatments for male impotence and alopecia. Seeking tomorrow, the team plans to consistently help guys across the nation by further expanding their particular range of health and health services and products for men.
Foundation currently has many projects in the offing, yet it continues to tune in to clients to build brand-new tactics and exhilaration. “We make use of our users’ feedback every step of way,” Vivien informed all of us. “We listen, we adapt, and we allow users experiencing heard and valued.”
A People-Powered Company Based in Central London
Oliver Bridge started Cornerstone in July 2014 because he wanted to generate men’s morning shaving routine less of a discomfort. He sat down at their kitchen table and created a plan in order to get high-quality skin-care and shaving services and products inside fingers for the busy Londoner.
Due to the energy of crowdsourcing, their business grew fast and became one of the most preferred and reputable self-care product companies within the U.K.
Nowadays, Cornerstone has actually a team of 24 enthusiastic and vibrant folks who are passionate about the company’s objective.
“its the company to work for,” Vivien told us. “We’re people-powered, therefore we have the customer support team and fantastic fuel.”
Vivien spent some time working at Cornerstone for pretty much three years, and she said she loves the work-hard, play-hard society on company. Cornerstone organizes social events, including regular pleased several hours and mini-golf competitions which get everybody laughing and having a great time inside their off several hours.
Associates experience the mobility to create their very own hrs and work from home on occasion. There is hierarchical administration system. Instead, people are reliable to obtain their work done.
Work preserves a friendly environment with music playing during the background while everybody works in the open format. Often the company produces steak meals and other snacks to improve morale. During major sporting events competitions, the Cornerstone staff needs their particular laptops in to the cooking area, created a projector, and view the match as they function.
“its a very fantastic society and environment to stay,” Vivien stated. “Because we’re relatively small, you can observe the impact and how your work assists the organization. Everybody is known because of their time and effort nicely.”
Cornerstone brings Quality materials your Door
Sometimes it may be difficult to acquire a good present for a significant different. When you need to consider beyond your polo-shirt field and give him one thing he will utilize each day, you should look at ordering Cornerstone membership box regarding unique guy that you experienced.
A Cornerstone shaving kit is actually a fun gift idea as it enables males to boost their particular shaving encounters. My personal boyfriend appreciated my initiatives to pamper him on his birthday celebration, in which he began making use of pre-shave and aftershave services and products to relieve razor burn from their skin. In just a few days, he appeared better, smelled much better, and thought much better.
Cornerstone provides an array of deluxe toiletry what to help men have a look their very best on the subsequent night out. In terms of high quality skincare, this business delivers the goods.
“a large focus for us is ensuring our very own users are happy,” Vivien stated. “nowadays men and women are so active, so we perform whatever we could in order to make their own alive better by automating the restroom for males, whilst continuing in order to develop top-quality items.”